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Introducing

Weekend Sweet™ 1.0!

The natural sweetness enhancer by Weekend Inc.
Powered by nature’s powerful sweet proteins, it works alongside your existing sweeteners to amplify flavor, reduce aftertaste, and create a clean, sugar‑like experience with fewer ingredients.

But what, you ask, is a sweet protein?!

Sweet proteins

Bind to your tongue’s sweet taste receptors to deliver all the sweetness you love… with none of the suckiness you don’t!

weekendsweet™ 1.0 powered by

  • Thaumatin Sweet Protein

    A natural protein from the katemfe fruit, about 2,000 times sweeter than sugar, delivering our end lifting sweetness.
  • Brazzein sweet protein

    A sweet protein from the oubli fruit, roughly 500–2,000 times sweeter than sugar, delivering our mid lifting sweetness.
  • Monk Fruit Extract

    An extract from Siraitia grosvenorii fruit, up to 200× sweeter than sugar, delivering our initial lifting sweetness
  • + Natural Flavor

    flavoring substances derived from natural sources (fruits, vegetables, herbs, spices, etc.), used to enhance or round out taste without adding sugar or calories.